About Us

RIPL – Born on the West Coast
RIPL is a proudly West Australian brand created by locals, for locals—shaped by the coastline we’ve 
grown up exploring. From the crystal clear shallows of Rottnest to the powerful breaks of Margaret 
River, our inspiration comes straight from the most beautiful stretch of beaches in the world.

For those who grew up with sunscreen dripping into their eyes, sand consuming the backseat of the 
car, waiting for the sea breeze to cool us down on a long summer afternoon, and that unmistakable 
smell of the Indian Ocean—these are for you. RIPL is built for the people who understand that these 
moments aren’t just memories; they’re part of who we are.

Built on the belief that great gear should feel as natural on the beach as it does in the pool, 
RIPL blends style, comfort, and performance with a distinctly West Australian soul. Our products 
are designed to move with you—to flow, adapt, and ripple with every adventure. Whether you’re 
cruising out at first light, chasing an arvo swim, or simply soaking in a golden WA sunset, RIPL is 
made to be part of the moments that matter.

We’re committed to thoughtful design and sustainable choices that honour the coastline we call 
home. Because for us, the ocean isn’t just a backdrop—it’s our identity. It’s where we grew up, 
where we find our calm, and where we draw our energy.

RIPL is more than a brand. It’s a celebration of West Australian culture, coastal freedom, and the 
unique beauty of life lived by the water.

Created with pride. Inspired by nature. Made for every West Australian who feels the pull of the water.